Mr. Kim, 30, grew up near Cupertino, Calif., the home of Apple. Wearing precise, technical-looking glasses, Mr. Kim dressed on Wednesday in the blacks and grays that constitute the standard industrial-designer fashion palette. Mr. Kim’s concept for the i3, a brightly colored sketch of which appeared on a projection screen on Wednesday, won.
The centrally meeting “coach doors” replace a B-pillar — the stabilizing line traditionally behind the front doors of a car — and suggest the amount of space inside. The lines of the vehicle suggest a traditional BMW wedge and imply agility. The most characteristic cue of traditional BMW design is the angle of the i3’s rear roof pillar, the so-called Hofmeister kink, named after a former design chief of the brand. “The blue ribbons and exposed black carbon-fiber pieces of the vehicle express literal aerodynamics and structure.” Mr. Kim also indicated how air from the front-wheel air curtains swept along the side of the i8 and through a rear-spoiler element. According to Mr. Kim, the key to both designs was layering, expressed in colors and materials.
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